4. Lessons From a Female Leader and Business Owner with Severine Petras, CEO at Priority Life Care
In this week’s episode, we chat with Severine Petras, CEO at Priority Life Care, a leader in affordable senior care.
In 2009, Severine established Priority Life Care to provide senior living options to older people of all financial backgrounds. Severine and her brother, Bobby Petras, founded and sustained an option for affordable assisted living and memory care. Back then, this was rare in the long-term care industry.
In 2022, Priority Life Care sticks quite close to its original mission of providing affordable senior care. However, today, Priority Life Care is a full third-party management company, in contrast to when the business first started. Initially, Priority Life Care had a capital partner and did a lot more back office work.
One of the biggest learning curves in Severine’s career has been the pandemic. The company was not fully prepared for dealing with such a crisis.
Severine’s role evolved from supporting people at a community level to helping people in the field. At the time, she didn’t have the tools and knowledge to do it, and she had to learn how to navigate the pandemic on the job.
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This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.
This episode is brought to you by Experience.Care, the only long-term care EHR backed by guarantees.
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